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Preaching, Accusation, Guilt and Denial: Learning from Ignaz Semmelweis for Climate Communication

Climate preaching, calling on consumers to voluntarily and individually protect the climate, induces a feeling of guilt which elicits climate denial and the observed reluctance to communicate the problem —climate silence. It is argued that climate preaching is therefore overall detrimental. The implicit induction of guilt and its rejection is a major reason for the difficulties to communicate on climate change. The argument is exemplified by the story of Ignaz Semmelweis, the pioneer of evidence based medicine who was born exactly two hundred years ago.


There is not much good but nothing wrong about living an ecological lifestyle to mitigate climate change. However, there is a lot bad about advertising it.

Preaching, Accusation, Guilt and Denial: Learning from Ignaz Semmelweis for Climate Communication weiterlesen

The Day after Yesterday. What the Paris climate conference agreed on.

Any news that’s two days old will sure be ignored. You would therefore expect everybody in that press room to have been busy spreading the news, even more so when their peers were all reporting from a „historic“ event. Not this time, though: Just then, the media granted itself a little pause to applaud, a peer recorded. „Joy without end“, one of them reported from the final moments of the conference. Its participants hugged one another. Many had tears in their eyes. Germany’s minster for the environment immediately made a statement — tears of joy in her eyes, too — about the „historic moment“. Barack Obama was pleased, too. „This is huge: Almost every country in the world just signed on to the #ParisAgreement on climate change—thanks to American leadership“, he tweeted. Will future generations be happy with the outcome of the Paris agreement? Would the non-human living nature have a reason to celebrate? There is reason for doubt. The Day after Yesterday. What the Paris climate conference agreed on. weiterlesen